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TypeG · Google SearchData for July 2026

ProductGroup

A ProductGroup represents a group of Products that vary only in certain well-described ways, such as by size, color, material etc.

While a ProductGroup itself is not directly offered for sale, the various varying products that it represents can be. The ProductGroup serves as a prototype or template, standing in for all of the products who have an isVariantOf relationship to it. As such, properties (including additional types) can be applied to the ProductGroup to represent characteristics shared by each of the (possibly very many) variants. Properties that reference a ProductGroup are not included in this mechanism; neither are the following specific properties variesBy, hasVariant, url.

Definition from the Schema.org vocabulary (English).

Estimated domains

100K - 1M stable

Ranking position#287 of 5,545
Google eligibleYes · product-variants
Accepted properties75

Trend over time

Domain tier in each available month.

Google Search requirements

Required and recommended properties per official Google Search Central documentation.

Required properties

  • name10M+GRequired

    Text The name of the ProductGroup (for example, "Wool winter coat"). Make sure that the name of the variants in each Product item is more specific (for example, "Wool winter coat - green, size small", based on the variant-identifying properties. See the Product documentation for details.

Recommended properties

Properties

Properties this type accepts, including inherited ones.

Legend

PropertySchema typeData typeEnumeration

Properties from ProductGroup

3 properties

Properties from Product

59 properties

Properties from Thing

13 properties

Tiers indicate the number of unique domains using the term. They are intentionally approximate to reduce noise and protect site privacy. How to read the data.