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PropertyG · Google SearchData for July 2026

brand

The brand(s) associated with a product or service, or the brand(s) maintained by an organization or business person.

Definition from the Schema.org vocabulary (English).

Estimated domains

1M - 10M stable

Ranking position#70 of 5,545
Google eligibleYes
Used on types4

Trend over time

Domain tier in each available month.

Usage in Google Search

Documented Google contexts where this property is required or recommended for rich results.

  • Gon typeProduct10M+Gas brand.name
    Recommendedmerchant-listing

    Text Include the brand of the product in the name property of the Brand type if known. Include at most one brand name.

  • Recommendedproduct-variants

    Brand Brand information about the ProductGroup (same across all variants), if applicable. See the Product documentation for details on brand.

  • Gon typeProductGroup100K - 1MGas brand.name
    Recommendedproduct-variants

    Text The name of the brand of the ProductGroup (same across all variants). If you're already adding the brand at the ProductGroup level, you don't need to add it again at the Product level. See the Product documentation for details on brand.

  • Recommendedvacation-rental

    Brand The brand ID associated with this property. Read more about how to to associate your properties to brands and how link your brand icons and display names to respective brand IDs in the Hotel Center documentation. "brand": { "@type": "Brand", "name" : "brandIdName" }

Expected value types

Legend

PropertySchema typeData typeEnumeration

Tiers indicate the number of unique domains using the term. They are intentionally approximate to reduce noise and protect site privacy. How to read the data.