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PropertyGGoogle SearchData for May 2026

isVariantOf

Estimated domains

1K - 10K

Description

Indicates the kind of product that this is a variant of. In the case of ProductModel, this is a pointer (from a ProductModel) to a base product from which this product is a variant. It is safe to infer that the variant inherits all product features from the base model, unless defined locally. This is not transitive. In the case of a ProductGroup, the group description also serves as a template, representing a set of Products that vary on explicitly defined, specific dimensions only (so it defines both a set of variants, as well as which values distinguish amongst those variants). When used with ProductGroup, this property can apply to any Product included in the group.

Definition from the Schema.org vocabulary (English).

Trend over time

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Usage in Google Search

Documented Google contexts where this property is required or recommended for rich results.

  • Recommendedmerchant-listing

    ProductGroup A product group that this product variant belongs to, if applicable. For details on how to add markup for product variants, refer to product variant structured data documentation.

Expected value types

Legend

PropertySchema typeData typeEnumeration

Tiers indicate the number of unique domains using the term. They are intentionally approximate to reduce noise and protect site privacy. How to read the data.