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TypeGGoogle SearchData for May 2026

MemberProgram

Estimated domains

1K - 10K

Description

A MemberProgram defines a loyalty (or membership) program that provides its members with certain benefits, for example better pricing, free shipping or returns, or the ability to earn loyalty points. Member programs may have multiple tiers, for example silver and gold members, each with different benefits.

Definition from the Schema.org vocabulary (English).

Trend over time

At least two months are needed to show a trend. The series will grow with every monthly update.

Google Search requirements

Required and recommended properties per official Google Search Central documentation.

Required properties

  • description10M+GRequired

    Text The description of the loyalty program, describing the primary benefits for members.

  • hasTiers< 1KGRequired

    Repeated MemberProgramTier Defines a tier under a loyalty program. A loyalty program must have at least one tier. See the list of MemberProgramTier properties supported by Google.

  • name10M+GRequired

    Text The name of the loyalty program.

Recommended properties

Properties

Properties this type accepts, including inherited ones.

Legend

PropertySchema typeData typeEnumeration

Properties from MemberProgram

2 properties

Properties from Thing

13 properties

Tiers indicate the number of unique domains using the term. They are intentionally approximate to reduce noise and protect site privacy. How to read the data.