Back to explore
PropertyG · Google SearchData for July 2026

contentUrl

Actual bytes of the media object, for example the image file or video file.

Definition from the Schema.org vocabulary (English).

Estimated domains

10M+ stable

Ranking position#9 of 5,545
Google eligibleYes
Used on types1

Trend over time

Domain tier in each available month.

Usage in Google Search

Documented Google contexts where this property is required or recommended for rich results.

  • Requiredimage-license-metadata

    URL A URL to the actual image content. Google uses contentUrl to determine which image the photo metadata applies to. Google also supports the url property to specify the image URL if you don't include contentUrl. While the url property is not as precise and we recommend you use contentUrl instead, existing markup may still use url.

  • Recommendedvideo

    URL We recommend that your provide the contentUrl property, if possible. This is the most effective way for Google to fetch your video content files. If contentUrl isn't available, provide embedUrl as an alternative. A URL pointing to the video file's actual content bytes, in one of the supported file types. Don't link to the page where the video lives; this must be the URL of the video file's actual content bytes itself. "contentUrl": "https://www.example.com/video/123/file.mp4" Make sure to fo

Expected value types

Legend

PropertySchema typeData typeEnumeration

Tiers indicate the number of unique domains using the term. They are intentionally approximate to reduce noise and protect site privacy. How to read the data.